Encyclopedia of Sports Management and Marketing
Product details
| Management number | 233642242 | Release Date | 2026/06/27 | List Price | US$197.52 | Model Number | 233642242 | ||
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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers. Read more
| ASIN | 1412973821 |
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| ISBN10 | 9781412973823 |
| ISBN13 | 978-1412973823 |
| Edition | 1st |
| Language | English |
| Publisher | SAGE Publications, Inc |
| Dimensions | 9.25 x 5 x 11.25 inches |
| Item Weight | 14 pounds |
| Print length | 1960 pages |
| Publication date | August 8, 2011 |
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